Engaging Social Media Content Ideas For August

Social Media Post Ideas For August 2023.

As August ushers in the last full month of summer, there's no better time to elevate your social media game. Summertime typically means a slowdown for businesses and for social media engagement. So, if you’re looking to hit the ground running with better engagement, higher reach, and more conversions come September, now is the time to prime your profile with binge-worthy content.

Here are 20+ creative, summer-fueled prompts and ideas tailored for the month of August.

August Social Media Holidays

August is full of weird, wonderful, and wacky holidays that make for engaging social media posts!

Choose the content prompts that best fit your biz, and put your stamp on the idea to create eye-catching original content.

This list includes:

  • August observance days

  • Month-long celebrations in August

  • Fill-in-the-blank post prompts & ideas.

Below you’ll find a treasure trove of customizable content ideas that any personal brand, online business owner, or niche expert can use to stand out.

Just add your special sauce to these fill-in-the-blank headlines and content prompts.

Note this isn’t an exhaustive list of August holidays. Comment below on what other August marketing ideas you’d like to see. 


Social Media Post Ideas For August 2023

20+ Content Ideas For Social Media This August.


Oyster Day

August 5

  • Open Up: Oysters remind us of the rewards of opening up. Share a time when being open – to new ideas, people, or experiences – led to unexpected rewards.

  • Did you know that an oyster creates a pearl as a response to discomfort? What are “pearls of wisdom” that came from uncomfortable situations?


Fresh Breath Day

August 6

  • Share a fresh take on conventional wisdom

  • “[Method/Tool/Idea] Is A Breath Of Fresh Air.”


Psychic Day

August 6

  • Industry Predictions For 2024


Dying To Know Day

August 8 

  • What Do You Wish You Knew Before You Mastered {Pain Point}

  • The Definitive Answer to {FAQ}


Book Lover’s Day

August 9

  • Share The Best Book You Read This Year   

  • Post a Quote From Your Favorite Book. Tell us Why it Resonates with You

  •  __________ Things You Can Learn From Reading {Your Favorite Book}


Perseids Meteor Shower

Peaks Aug. 12-13

  • How _____ Led to Meteoric Success

  • Wish Upon A Star: Mistakes You Wish Your Ideal Clients Would Stop Making


International Youth Day

August 12

  • What Advice Would you Give Your Younger Self?  

  • What Would You Say to Someone Starting in Your Industry?

  • The Beginner’s Guide to _____

  • “One Thing I Wish I Knew Before Becoming {Your Job Title}”


National Fajita Day

August 18

  • Share a Hot Take on an Industry Trend   

  • “Is {hot industry trend} right for you?”

  • Share Your Sizzling Offer


Tooth Fairy Day

August 22

  • Share a myth you don’t believe anymore

  • What did you gain from losing something?


Simplify Your Life Week

First Week In August

  • Boil Down a Complex Topic into a Cheat Sheet 

  • Call Out a Myth that Makes Solving a Pain Point Harder than it Should Be 

  • Top Tools/Tips that Make Solving a Pain Point Simple 


Back To School Month

  • Routines/ Workflow /Organization Ideas

  • "The Art of Unlearning." Talk about things you've had to unlearn. Share a belief or habit you've successfully unlearned that led to personal growth.

  • What are you learning now to level up your skill set?


Admit You’re Happy Month

  • What Part of Your Job or Industry Makes you Happy? 

  • "How to Create a _____ You’re Happy With"

  • Share a Testimonial from a Happy Customer

  • Repurpose Your Best Performing Posts that Made Your Readers Happy 


And there you have it, a month's worth of creative content ideas to keep your brand sidewalk hot all summer long.

Don’t waste your summer days doom scrolling “inspiration.” Team up with me [and my meticulously crafted AI content generating prompts] inside the Content Crafters Membership, the first of its kind done-with-you content marketing subscription.

If you’ve enjoyed these content ideas, you’ll adore having Content Crafters as your secret weapon for generating scroll-stoppingly creative content. Our membership brings the joy to meaning content creation. We're talking about live brainstorming and coaching sessions where you can soak up the wisdom of content creation techniques and strategies straight from industry experts. We’re in thing together when you join the community.

Cyndi Zaweski

Award-winning journalist and copywriter Cyndi Zaweski teaches you how to turn your big ideas into content that clicks. She brings more than 12 years of experience working for major news organizations like NBC to help small business owners generate catchy content ideas that audiences don’t want to scroll past.

Cyndi holds an advanced degree in digital marketing from Columbia University, with a special focus on market research. In 2020, Cyndi launched her boutique content creation and copywriting firm, Ascent StoryCraft.

Fast-forward to today, she’s helped hundreds of business owners grow their digital presence and online communities.

How?

Her recipe for binge-worthy content is one part research, one part artful creation. 

https://www.cyndizaweski.com/
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