done-with-you storytelling marketing mentorship

storytelling coaching

Own Your Narrative, Own Your Lane.

I have a hunch you’ve been hiding. Maybe you're buried underneath a brand that no longer feels like you, or mixed marketing messages have you second-guessing how to show up. 

Good news: I’ve never met a founder who hasn’t felt that way before they leveled up. Big time.

Great news: You already have the raw ingredients to be seen and heard for the one-of-a-kind value you bring to the table. You just need the recipe.

The framework you get in this six-week Storytelling Coaching program is exactly that.

We’ll work one-on-one, to build a brand you love (and grow a community who loves it back) through a process rooted in self discovery.

The StoryCraft Method pulls together all the aspects of your passion and expertise into a cohesive brand, using your story as the through line, so you can become well-known for your big ideas and your big heart. 

Here’s how it works:

Storytelling Coaching For Founder-Led Brands.

Storytelling Coaching For Founder-Led Brands.

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Content Audit + Goal Setting

There’s clarity in knowing what not to do. We’ll start by reviewing your current brand to pinpoint what feels off so we can purposefully head in the right direction. That doesn’t mean throwing it all away. This process is about strategic evolution, leaning into the greatness that got you here, while shedding what’s holding you back. Authentic messages are gleaned from moments of emotional resonance in honest reflection. Expect fluff-free, thought-provoking questions like — What made you bet on yourself when you started? Not generic prompts — Why did you start a business? Here we firm up the foundations before building the bridge between what you love and who you serve.

Personal Brand Identity

Imagine a movie without a protagonist, a novel without a main character. It would be a hollow experience. The same is true for your brand. Without a compelling character, there isn’t an interesting enough reason to follow along. Your personal journey, vision, values, quirks, and passions are front and center in an authentic and authoritative one-person brand identity. A personal brand is deeply rooted in your identity, it's not all about you. We’ll write your core messages to shape a collective identity that rallies the people you serve around your brand

Community Building around conflict

Our most engaging stories are often based in our struggles and wins. This is an organic way to pinpoint the problems you solve better than anyone else. It’s all about addressing pain points empathically, to position you as the trusted guide who has been there, done that. You’ll learn to turn problems into storytelling content by talking about shared experiences and lived wisdom that makes your audience feel seen, heard, and understood.

Storytelling with Thought leadership

Personal brands monetize their mission by showing what’s possible through captivating stories, then charging people to learn their unique approach. We’ll position you as a trust-worthy thought leader worth investing in by articulating why your offer(s) will work for your audience. This is the insight development portion of the process, where we take the million dollar knowledge bank out of your head and into thought leadership content that grows your reputation as an industry leader.

sustainable content system

Translating lofty brand messages and thought leadership  into everyday content is where every founder gets stuck — self included! It took years to learn how to infuse my big ideas — and big heart — into viral content that gets people off social media and on to your email list. I’ll teach you in an hour. We’ll brainstorm storytelling content ideas for Instagram, Threads, newsletters  — or any other platforms we identify as helpful for your brand. 

implementation

I once worked with a client who said it’s not a good idea unless it could be acted upon. So true!  We’ll wrap up with an implementation strategy covering everything from what and when to post to getting in the habit of finding storytelling content ideas from your everyday life when our time is over.

learn viral storytelling frameworks

thought leadership storytelling 

Community Building Storytelling 

everyday content storytelling

1:1 support to better tell your story.

who it’s for

  • Founders ready for personalized guidance to DIY their brands better.

  • Experts ready to build their industry-changing reputation through original thought leadership.

what you get

  • Six 60-minute storytelling sessions in six consecutive weeks.

  • Weekly call recap with storytelling content reviews, storytelling content ideation,  insights for improvements and action steps. 

  • Weekly reflection prompts to inspire storytelling in the following week’s call.  

  • Viral Storytelling Frameworks.

  • Implementation strategy overview.

  • 24/7 Support. I’m not kidding when I say done with you! I’m always an email away. You’ll be fully supported.

how it works

  • 1:1 mentorship sessions learning directly from me, Cyndi Zaweski.

  • Ahead of each weekly call, I’ll share customized guidance for you to prepare for each session.

  • You’ll learn to develop a personal brand and craft killer Storytelling Content that connects with your audience and establishes an unshakeable reputation.

meet your Coach

Hi, I’m Cyndi - Award-Winning Journalist, Storyteller & Content Strategist.

Every single founder I’ve worked with has said their story is boring. But it’s 100% percent because they haven’t been asked the right questions or given the proper writing tools.

I was a journalist for 14 years before I developed the StoryCraft framework for founder-led brand. During that time, I won awards for asking good questions and turning the answers in engaging stories. I promise you have more than one compelling story, I’m here to suss them out of you and to help you leverage it into storytelling content that inspires action and creates superfans of your brand.

OFTEN CALLED THE

queen of Aha Moments

SYNCHRONICITIES GIVE ME

GOOSEBUMPS

CAN’T STOP, WON’T STOP

BUying Books

Turning The STruggle Into AN Inspirational Story

LIT UP BY

  • Nicole Magelssen | Founder & CEO of Alpine Virtual

    “I was really struggling to find someone who could help me learn how to talk to my ideal client. Cyndi showed me how to create carousels the right way, how to use hashtags, and how to track what works. She taught me everything to help me be able to do it by myself and I am so thankful to have had Cyndi.”

  • Yeliena Theofilatos | Anxiety Hypnosis Coaching + Podcast Host

    “Before I felt lost. I’ve been on Instagram for a couple years posting actively but lacking strategy. I read a lot about it, but there was no thread that would pull it all together in my mind. Now, I know what to post that will work for my account. If you’re considering working with Cyndi, Go for it! Don’t think twice!”

  • Susan Ferro | Glowing Energy

    “Cyndi truly has a gift with storytelling and expressing the thoughts and feelings of her clients.

    When I met with Cyndi, she took the time to learn how I wanted to be seen and heard through my business. Her guidance and strategies made the process easy.

    In addition to being a genuinely lovely and kind person, Cyndi is an expert in her field. It was an amazing experience to see her work her magic. I learned so much and highly recommend working with Cyndi!”

  • Charlotte Donlon | Writer & Spiritual Director Charlotte Donlon

    “After engaging with Cyndi's helpful content creation tips and suggestions on her Instagram account, website, and email newsletters for a few months, I continued to appreciate her approach and thought she might be a great fit for some of my Instagram content needs. From our first call, I was immediately impressed with her knowledge, creativity, and execution. It's so nice to trust Cyndi so I can have more time to do the work I love.”

  • Jessamyn Andersen | High Vibration Brand Strategy + Web Design

    “I love it! I just got the chills reading the content strategy and content ideas. It’s exactly what I’ve been looking for!”

Investment

$2,250

PIF Bonus:

Two-Month Check-In:
Receive an additional, free 45-minute, call at the 2 month mark when you pay in full.

ONE PAYMENT

$1,225

First payment billed before start.
Second payment between call 2 and 3.

TWO PAYMENTS

ready to share your story? reach out below and I’ll be in touch!