Done-For-You Storytelling Marketing Strategy & CONTENT CREATION
StoryCraft Content Marketing
Superfans aren’t found. They are created.
A catchy hook may get them in the door, but your vision, experiences, and insights get them excited to see your name on their feed and their inbox every time you show up online.
You’ve got a million dollars worth of knowledge in your head. Wisdom that would no doubt go viral and attract super fans to your brand. But first we need to translate that undeniable value into storytelling content. That’s what this storytelling marketing service is all about.
Your stories, skill set, experiences, and expertise can change lives.
I’ll write it in engaging content.
The result is a storytelling content marketing strategy that seamlessly ties together all the aspects of your passion and expertise into a cohesive brand, using your story as the throughline, so you can become well-known for your big ideas and your big heart.
Storytelling Content For Thought Leadership
Storytelling Content For Thought Leadership
how does it work?
You talk. I write. It’s that simple.
Every founder I’ve worked with says their story is boring. But it’s 100% percent because they haven’t been asked the right questions. I was a journalist for 14 years before StoryCraft. During that time, I won countless awards for asking good questions and sharing the answers in engaging stories. I promise you have compelling stories that illustrate your wisdom, I’m here to bring them out of you and turn them into content.
Who’s It For?
The founder who is done DIY-ing.
The seasoned pro who is ready to take their rightful seat in the CEO chair and have a professional copywriter layout their thought leadership into evergreen, storytelling content.
Storytelling Marketing Foundations
Dedicated to developing your brand messaging, including two core brand stories, as the foundation for your content and marketing moving forward. Within this phase, I’ll craft your:
Mission Vision Values & Beliefs
Core Messages
Tone & Voice
Ideal Client Overview & Pain Points
SEO Keyword Research
Market Research
Competitive Research
Brand Position
Brand Story #1 (Origin Story) Brand Story #2 (Client Transformation Story)
The brand messaging you receive is public facing.This doesn’t just serve as an internal document. The messages are copywritten so they can be used as is across website copy, offer pages, social media, newsletters, etc.
Phase One Process
We meet for 90 minutes to 2 hours and I ask thoughtful questions to fully understand you and your work.
Behind the scenes, I’ll research and write all of the elements above.
I will share them for your review.
We’ll meet again to review together and make any necessary adjustments.
Once it’s finalized, we’ll move on to the content creation in phase two.
Pillar content creation
Here I’ll create content built on the messaging foundation we formed in Phase 1. We’ll expand on your core philosophies, simplifying your expertise so it’s easily understood and rich in storytelling examples so people understand how your ideas fit into their everyday lives.
We’ll take those core messages and turn them into long-form, SEO pillar blogs that double as your million-dollar knowledge bank, giving you a content library you can repurpose on repeat.This stage includes:
Three Pillar Blog Posts (3-4,000 words)
SEO Optimization Keywords
Meta Descriptions Alt Text (for photos and supporting graphics)
Uploading each piece to your website so it’s properly formatted search engine indexing (the technical term for ensuring Google adds your content to its search query results).
Phase Two Process
We’ll meet to talk through the main messages in each pillar, identify examples, and plan stories to bring the concepts to life.
Behind the scenes, I’ll write the pillar blogs one at a time, sharing them for your input.
We’ll meet again to review the pillars together and make any necessary tweaks.
I’ll upload the pillars to your website and index them in Google.
Note: You’ll need Google console and Google analytics set up. If you don’t have it set up, we’ll do it together. It takes 20 minutes, tops.
When all foundational messaging and content is approved, I’ll create your custom Repurposing Guide including what, when, and where to post.
Short-Form content creation
Repurposing long-form content into short-form storytelling content is easier said than done. When you add in strategic post timing that aligns with revenue goals, it starts to feel like a full time job you don’t need. Let me take care of it for you.
You’ll walk way with months of original, storytelling newsletters and social media posts, strategically timed to sell your offers. This stage includes:
9 Newsletters (3 for Each Pillar Piece)
30 Carousel Posts (10 For Each Pillar Piece)
30 Reel Scripts (10 For Each Pillar Piece)
30 Instagram Story Ideas (10 For Each Pillar Piece)
A Trello Content Calendar (So you know what and went to post)
*Graphics and video edits not included.
Phase Three Process
Once you approve the pillar content, I’ll get to work translating your long-form, SEO friendly thought leadership into must-read newsletters and social media posts.
In 3-4 weeks, I’ll send you your uniquely-you short-form content, strategically laid out on a Trello Board Content Calendar.
We’ll have a final meeting to review, make any necessary adjustments, and celebrate your new content strategy!
storytelling content to establish thought leadership.
How it works
We’ll meet for a 90 minute pre-strategy call to review your current content, outline goals and dig deeper into your brand stories.
Behind the scenes, I’ll write a public-facing copy for your mission, vision, values, unique selling position, voice, and brand stories. Clients have used this copy for their websites, offer pages, social media, and newsletters. Internally, it serves as a guide for the content strategy.
Once the messaging and brand stories are written, we meet for a 30-minute check in to review the language. This is also a good opportunity to talk about content ideas.
I’ll craft three SEO-optimized pillar content and share for your review.
When everything is approved, we’ll meet for 45-minutes to wrap up the project. I’ll walk you through how to implement your content strategy, explain how to repurpose content effectively, and give you metrics to track on your path to achieving the goals we talked about in step one.
what you get
Your personal StoryCraft Content Marketing program lasts 4 months.
You walk away with storytelling messaging, a content strategy, custom long-form and short-form content you can use immediately and a guide explaining how to repurpose on repeat.
meet your Brand WRiter
Hi, I’m Cyndi - Award-Winning Journalist, Storyteller & Content Strategist.
Every single founder I’ve worked with has said their story is boring. But it’s 100% percent because they haven’t been asked the right questions or given the proper writing tools.
I was a journalist for 14 years before I developed the StoryCraft framework for founder-led brand. During that time, I won awards for asking good questions and turning the answers in engaging stories. I promise you have more than one compelling story, I’m here to suss them out of you and to help you leverage it into storytelling content that inspires action and creates superfans of your brand
OFTEN CALLED THE
queen of Aha Moments
SYNCHRONICITIES GIVE ME
GOOSEBUMPS
CAN’T STOP, WON’T STOP
BUying Books
Turning The STruggle Into AN Inspirational Story
LIT UP BY
$18,500
PAYMENTS BILLED IN 4 EQUAL INSTALLMENTS