Stop Marketing;
Start Storytelling
Frameworks, fill-in-the-blank templates, and prompts paired with short instructional videos to make it easy to start sharing engaging stories on social media and in newsletters.
Madeline Farquharson, Certified Professional Coach and Founder of Knomii Coaching
“This course can turn anyone into a storyteller. It’s easy to think you have nothing to say, but the frameworks here have shown me that not only do I have rich stories to choose from, I have stories that actually convert into sales. What I loved most about this course was that I had my first story online within an hour and I could immediately see the results. I know I’ll be coming back to these frameworks again and again.”
Tell Stories That Sell & Engage
The time is 48 hours from now. You’re wondering how storytelling content felt so complicated. Not only do you have story ideas you’re excited to share — you know exactly how to write them. The moment it goes live, your audience stops. It’s not like the content you’ve posted before. It’s engaging without gimmicks. It’s insightful without being preachy. And you soon find, it sells without being salesy.
This isn’t a one-hit wonder. It’s an approach that makes your audience stop, connect, and remember.
This is storytelling for short-form content.
Break free From The Marketing Machine
Maybe right now you don’t know how to explain what you do so people understand the value you bring to the table.
Or you don’t know what to post on social media; and you're stressing about how other people get hundreds of thousands of views while you can’t come up with a single idea.
I want you to know you’re in the right place, but I also want you to know you can expect so much more from storytelling.
Because storytelling is not a marketing tactic. It’s the human way to differentiate yourself as a unique and trusted voice, create true fans of your brand, and make consistent salesy without fear of being salesy.
And it’s not as complicated as other people make it out to be.
This Course Is For You If…
This course is for anyone who wants to stop chasing trends and relying on salesy digital marketing tactics to grow as a creator, founder, coach, consultant, educator, one-person business, freelancer, speaker, or any other title that requires clear, persuasive communication.
If you want:
Followers who become fans that excited to see your name on their feeds and in their inboxes every time you publish;
Your offers to be a no-brainer buy in their minds;
If you want to impact, inspire, and lead a community you create with your message…
Then you don’t want to be a marketer, you want to be a storyteller.
Get Instant Access To Storytelling Content Frameworks & Templates
No doubt you’ve heard quips like “show, don’t tell” and “be descriptive” but they’re hardly practical when you're sitting at your laptop wondering if your stories are interesting enough to share let alone convert — or even if you have stories to share at all.
That ends today. This vague advice-free, self-paced course shows you exactly how to be a storyteller. You’re not signing up for hours of videos.
This course is structured to get you results fast.
Master the basics with the foundational modules and guided prompts, then plug your responses into targeted frameworks to start storytelling.
Fill-in-the-Blank Templates – For social media posts, carousels, and newsletters, making storytelling easy to do and unique to you.
75+ Storytelling Hooks & Prompts – Know exactly what to share and how to start it.
Start Storytelling ASAP – Each framework can be used today across platforms (Instagram, Newsletter, etc) using guided templates.
tell stories that inspire action and leave an impact within a couple of Short lessons, not a couple of years of studying storytelling.
What’s Inside This Storytelling Content Course
5 Practical Modules with Frameworks – Designed To use In Your Real-Life Marketing
Module 1 — Storytelling, Simplifed
Most people overcomplicate storytelling, which prevents them from becoming storytellers and sharing the stories their audience is waiting to hear. This module simplifies storytelling with two clear, actionable frameworks you can start using in under an hour. You’ll see how easy it can be to show (not tell) the impact of your ideas and offer— creating interesting stories that inspire action. This module also includes 75+ storytelling hooks and prompts so you can stop second-guessing and start storytelling immediately.
Module 2 — Storytelling That Creates Super fans of Your Brand
Build a loyal community around your ideas and approach. This module gives you a storytelling framework to connect with your audience on a deeper level—no oversharing required. You’ll learn how to share everyday stories that showcase your personality, attracting like-minded people who routinely double-tap your posts, eat up your emails, and tell their friends about you.
Module 3 — Non-Salesy Storytelling
This module tackles the question on every buyer’s mind: “Why your brand and not someone who’s sorta like you but cheaper?” You’ll get a non-salesy storytelling framework that helps you sell naturally—no pushy tactics, no forced marketing moves. Make your offer the obvious choice for your ideal clients.
Module 4 - Storytelling For Life
Templates are like training wheels—they’ll support you as you start storytelling, but you won’t need them forever. This module gives you an easy 5-minute practice to help you develop your own unique storytelling style that attracts people now and keeps them coming back for the long haul. A brand where people come to get you, not just for tips and tricks, is online longevity.
Bonus Module 5 - Turn Testimonials Into Stories That Sell
Posting “client love” doesn’t inspire action like it used to. By turning testimonials into stories, you create narratives that capture attention, make transformations real, and give potential clients and customers a vivid picture of what’s possible—building trust and motivating them to take the next step. Even if your former clients didn’t give you a well-written testimonial (it happens), you’ll learn how turn it into a story that lets your future buyers know you’re the expert they’ve been waiting for.
Short-Form Storytelling Course
$429
Limited Time: $379
Get instant access to storytelling frameworks, templates, examples, and prompts paired with short, step-by-step tutorials. You’ll have lifetime access and free course updates, so you can learn at your own pace and use this material anytime.
✺ Frequently asked questions ✺
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Not at all. This course is built to support complete beginners as well as people with a writing background. Each framework is structured for easy implementation, so you can start creating impactful stories right away.
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That’s just a story you’re telling yourself. Everyone has stories as a natural byproduct of being human. This course shows you how to find the value in your experiences, giving you the tools to uncover and share the stories that make you and your brand unique.
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This course is designed for anyone looking to connect authentically with their audience. Creators, founders, coaches, consultants, freelancers—anyone who wants to share their voice, build trust, and inspire action will benefit from the storytelling techniques here.
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No. You’ll have instant, lifetime access to templates, prompts, and examples to jumpstart your creativity. These tools make it easy to develop original stories without starting from a blank page.
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First of all, there aren’t many storytelling courses out there. Especially ones priced for less than $500.
I know because I bought them all to ensure this product was better than the rest. Those courses teach what storytelling is and why you should use it, and a couple even give prompts.
But when you’re sitting at your desk batting the blank page, knowing how storytelling works in theory doesn’t help.
With frameworks that help you implement right away, examples you can relate to, and templates adaptable to your brand, this course doesn’t just teach storytelling—it makes you a storyteller. I’m there to guide you every step of the way.
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This course is non-refundable. I am confident that the material in this course delivers exactly what is promised. I’ve poured my most effective frameworks and strategies into this program, and it’s created countless “aha” moments for those I work with. If you’re unsure about the course, I encourage you to check out some of my Instagram carousels or blogs as a preview of my teaching style.
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This is a self-paced course.
It includes both written curriculum and video content. Each module provides detailed written lessons alongside videos that walk you through applying each framework.
You’ll have lifetime access and receive free updates, so you can learn at your own pace and revisit the material anytime.
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With the frameworks and techniques provided, you’ll start connecting with your audience more effectively right from the start. This course will immediately make your writing more readable, structured, and engaging. And like with all skill building, the more you practice, the better you get over time.
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The content shared on social media offers a small taste of my teaching style, but the frameworks in this course go far deeper. You’ll get full access to my structured system and techniques designed specifically to drive real results in your storytelling.
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The storytelling frameworks in the course are intended to help you write stories. You can use the frameworks and templates to create engaging scripts. This course is not about video editing.
have questions? As A journalist, I respect people who ask Smart questions. Please email me at cyndi@cyndizaweski.com, and I’ll be happy to answer yours.
Meet Your Storytelling Guide
You Have Interesting Stories To Share;
And I Have Frameworks For You To Start Telling Them Today
“I don’t have stories.”
“My life is boring.”
“No one cares.”
These are valid concerns about sharing stories I’ve heard since I became a journalist nearly 15 years ago. Anytime I’d interview a business owner they’d say some variation of these lines — only to surprise themselves once the right questions were asked. The stories would flow out, and in no time I’d have an article they’d later hang on their walls.
All my content marketing clients had the same reaction to telling their stories in content when they met me, too. Yet, the result was the same. Except — instead of hanging it on their wall — they took that content to the bank.
Hi I’m Cyndi Zaweski, the founder of StoryCraft with Cyndi, and my life’s work has always been helping people share their stories. Before I launched StoryCraft in 2020 and built a community of 80,000+ people, I was an award-winning journalist. And while my digital marketing degree from Columbia University taught me tactics, journalism taught me connection.
I’ve seen time and time again that people don’t just want information—they want to feel seen. Your stories can do that for the people who need your help but don’t realize it yet.
Everyone has stories that other people can benefit from — especially your customers who have been waiting to hear them.
They’re looking for a trusted guide, but they're confused by all the different brands on the market who are sorta kinda like you. Storytelling makes your brand the obvious choice.
Not only by positioning your approach as one-of-kind, but allowing your customers to get to know you. This matters for sales. A massive 77% of people buy from brands who share their values so this factors into sales.
You have a goldmine of interesting stories that create customers that want your expertise and approach. And I’ve got the storytelling frameworks, prompts, templates, and tutorials to do it practically in your real life marketing.
Storytelling Is The Skill You’ll Use Today, Tomorrow, and Every Time You Communicate
They say we’re in the attention economy, but friend: we’re in the interest economy.
If you don’t want to fight for every “like" and convince people every time you sell, stop grabbing attention and start holding it. A few years ago, posting hacks would get you places.
Today, no one needs more vague information or click bait-y tips.
If you want to speak so your audience understands why they should care, you need a timeless approach; not another trend. I don’t have to tell you:
Humans have been telling stories to communicate since before history was first recorded;
People are 22 times more likely to remember information when it’s shared through story; or
Storytelling can boost conversions by 30%!
You know storytelling is going to be a powerhouse for your brand. Not just today, but for as long as you communicate. Short-Form Storytelling is all about storytelling for social media and newsletters.
These frameworks, prompts, and templates are designed to use immediately in your real life marketing ASAP. But what you’re really taking away is a timeless skill to:
Persuade
Build trust
Inspire action
Make non-salesy sales
If you want to build a community that sees your posts and emails as a valuable part of their day, this course is for you. If you want to inspire, lead, and show up authentically, this is where you stop marketing and start connecting.
Elizabeth Andersen, High Vibration Brand Strategy + Web Design