Brand Storytelling For Founders, Authors, And Subject Matter Experts

Hi, I’m Cyndi

Years Of Experience Gave You A Message Worth Sharing. Here We Say It With A Story To Inspire Action.

You Can Have An Online Presence You’re Proud Of. One That Expresses Your Viewpoint, Earns Respect, And Gives You Freedom—Without All The Marketing ‘Rules.’

In the time it takes you to read this sentence 5,787 tweets, 1,099 Instagram posts, and 500 minutes of YouTube video will get posted.

There is more content than ever—yet people don’t know who to trust for answers.

The people you serve don’t need you to post three times a day or have a certain number of followers next to your profile pic. They need the wisdom you know from experience.

StoryCraft by Cyndi is for founders, authors, and subject matter experts who understand that being a sought after expert isn't about metrics— it's about voicing the perspective that makes your presence impactful. Here we do that through brand storytelling.

After you’ve spent so much time developing your expertise, the hardest part isn’t the work.

It’s explaining it.

Dried lavender flowers hanging upside down near a window.
A vintage metal key hanging from a beige rope, attached to a wooden shelf with green hanging plants in the background.
A woman smiling, holding a white mug with green interior and the words "Dreams are the spice of life" written on it.
A woman in a striped shirt reading a book in a kitchen with wooden cabinets, a window, and decorative items, including a mug with the quote 'Dreams are the voice of life' on the counter.

Don’t let Watered down words, Long explanations, & boring stories Get in the way.

Be the voice They Seek Out.

✔ Tell Stories That Make People Excited To Hear From You

✔ Build A Body Of Work That Makes Your Expertise Respected and Well-Known

✔ Stay Top-Of-Mind—Without Being Glued To Your Phone 24/7

A woman with blonde hair working on a laptop at a wooden desk near a window, with a bouquet of yellow flowers, a glass vase, and a microphone also on the desk.

Brand Storytelling Services

Storytelling Coaching Session

How can I use storytelling to share my brand messages? What stories should I tell to sell my services and digital products? How can I use storytelling on my website? These are some of the questions storytelling coaching clients get answers to in our sessions. Whether you’re looking to build an engaged online community or articulate complex ideas in engaging content, here you’ll get an action plan to improve your storytelling marketing in 60 minutes.

Share Your Brand Message Through Storytelling

Brand Narrative Strategy

When your brand messages, content, and offers tell a cohesive story about who you are and how you help, you stop being a stranger and become a trusted voice people seek out for solutions. Narrative strategy is for entrepreneurs, authors, coaches, and subject matter experts who are exhausted from second guessing what to say and when to say it. Here we identify and tell the story only you can to create the brand you love and community who loves it back.

Create Your Brand Story

A woman with blonde hair in a ponytail, wearing a black short-sleeved shirt and gold jewelry, standing in front of a blackboard.

“Cyndi’s ability to create a space where I can be authentically myself, without the pressure to conform to an idealized standard, has truly been transformative.

I’m thrilled about the unique approach to content and storytelling. ” 

— Elizabeth Anderson

You May Have Seen Me…

Nieman Foundation for Journalism at Harvard logo with red shield and black text on white background.
A blue cartoon horse with a darker blue mane and tail, decorated with light blue stars and sparkles, and the words "HELLO ALICE" in bold blue letters beneath.
A circular logo for the Rising Tide Society featuring a dark blue background with black text and design elements, including the phrases '#CommunityOverCompetition' and 'Rising Tide Society' encircling the title 'the Rising Tide Society' in the center.
iHeartRadio logo with a red heart-shaped icon and the text 'iHeartRadio' in black and gray.

The StoryCraft Newsletter

Tell Stories That Make People Choose You

Insights and action steps for creating storytelling content that makes your expertise so memorable you won’t have to post 24/7 to stay top-of-mind. Join the StoryCraft newsletter to learn how to tell stories that make your content more engaging, impactful, and profitable. The StoryCraft newsletter is always:

Skimmable.

Actionable.

Thoughtfully crafted by humans.

A woman with blonde hair wearing a striped shirt, sitting at a wooden desk, writing in a notebook, smiling, in a bright room with natural light, decorations, and a window in the background.

Storytelling Marketing made Actionable


Whether you’re interested in articulating your expertise through storytelling, creating a body of work that doubles as engaging content, or sustainable visibility strategies that don’t require a 24/7 online presence — The StoryCraft blog is the practical place to learn brand narrative strategy and storytelling marketing.

Blog
The Collective Cost of A Trillion Dollar Story
The Collective Cost of A Trillion Dollar Story
How to Articulate Thoughts Clearly Using Storytelling
How to Articulate Thoughts Clearly Using Storytelling
Marketing Without Social Media: Six Months since My Last Post And Sales Are…
Marketing Without Social Media: Six Months since My Last Post And Sales Are…
How to Write Engaging Instagram Captions
How to Write Engaging Instagram Captions

Kind Words

  • Elizabeth Andersen | High Vibration Brand Strategy + Web Design

    “Cyndi’s ability to create a space where I can be authentically myself, without the pressure to conform to an idealized standard, has truly been transformative. I’m immensely grateful for the support and guidance I received throughout our journey together and I’m thrilled about the unique approach to content and storytelling. That you for helping me show up in the world as I am, perfectly imperfect, and for inspiring us with your exceptional content.”

  • Sabrina Berry | Owner of Sandvi Studio + Pilates Membership

    “The results are evident in my website analytics showing a significant increase in search traffic, and my mailing list has seen remarkable growth. I now have a clear understanding of how to convert my experiences into engaging social posts and blog topics that resonate with my ideal customers. Cyndi has a unique ability to craft posts that truly reflect my voice and strategically drive sales.”

  • Heather Wolfson | Owner of Maven Leadership Consulting

    “Cyndi showed me how to have a meaningful and cohesive strategy. She took something that was a daily struggle and made it enjoyable for me. With her help, I’ve been more effective and efficient with my content strategy.”