Deliverables are customized to your project. 

But no matter what, you’ll receive a one-page action plan with the strategy we discussed on the call. This action plan includes step-by-step guidance on what actions to take next to achieve the goals we set. 

You’ll also receive a transcript and video recording of your session within 24 business hours of our call. 

Schedule a free discovery call with storytelling expert Cyndi Zaweski by using this booking link.

Don’t see a time that works for you here? Email me at cyndi@cyndizaweski.com.

Yes. Storytelling coaching is for experts, consultants, startup founders, service-based professionals, and nonprofit leaders who have experience and ideas—but struggle to explain them clearly.

It’s ideal for people who want clearer messaging, stronger content, and more confidence in how they show up publicly.

A storytelling coaching session is a focused, one-time working session.

We clarify one core issue — your message, a specific offer, a piece of content, or a visibility block — and you leave with a clear action plan you can implement on your own.

You walk away with clarity and direction. You execute.

Brand Narrative Strategy is a comprehensive, done-with-you strategic development project.

We define your full narrative foundation — your brand positioning, narrative pillars, core brand stories, point of view, micro stories, and long-term content direction.

You walk away with a structured narrative system that guides everything you create.

If you’re not sure which is right for you, book a discovery call and we’ll decide together.

Yes.

You can bring a draft, a messy idea, a sales page, a keynote outline, or a content direction you’re unsure about. We’ll clarify the message and map out your next steps.

My approach is rooted in my background as a journalist. In newsrooms, the goal is always the same: take complex information and make it clear, meaningful, and engaging for an audience. That same discipline informs how I coach storytelling today.

A big part of the process involves asking thoughtful questions and giving people space to think through their ideas. Much like an interview, the conversation helps clarify what someone truly means, what the core point is, and which moments carry meaning. Many clients find that simply talking through their experiences helps their thinking become clearer.

From there, we work on shaping those insights into cohesive stories and messaging that people can easily understand and remember.

I also integrate modern content strategy and SEO principles—something I studied through Columbia University’s digital marketing program—so the stories and ideas we develop aren’t just meaningful, but also structured in ways that help people find and engage with your work online.

In practice, this often includes:

• Interview-style conversations that surface the real story behind your ideas

• Clarifying the core message or takeaway you want people to remember

• Identifying the shift or transformation that gives a story meaning

• Structuring ideas so they flow clearly and resonate with an audience

• Aligning stories with your broader brand messaging and online content

The goal isn’t to force a formula, but to help you articulate your ideas in a way that’s natural, clear, and cohesive.

If you have a specific project and need help thinking through ideas, refining your message, or editing a story—storytelling coaching is the best fit. It’s designed for focused support when you know what you’re working on but need help putting it into words.

If you’re looking for deeper clarity across your entire brand—what you stand for, how your message connects, and how everything fits together—narrative strategy is the better place to start.

If you’re not sure, you can email Cyndi at cyndi@cyndizaweski.com or set up  a free Meet + Greet call to talk through what would be most beneficial.