‘Back To School’ Brand Story Template [August 2023]
The Art of Unlearning: Back to School With a New Perspective
August heralds a season of renewal for many as students head back to school. This year, we're dialing into a different frequency: "The Art of Unlearning." Even if "Back to School" isn't typically in your brand's lexicon, August offers a unique narrative opportunity. Harness the universal theme of "The Art of Unlearning" to craft a relatable brand story.
The truth is, we all have lessons unlearned, beliefs revisited, and perspectives shifted. Such journeys aren't exclusive to classrooms. They're pivotal moments in life, in business, in growth. This August, tap into this shared experience to connect deeper with your audience.
Not sure where to start? I got you covered. Below, you'll discover brand story templates, innovative August themed storytelling ideas, and back to school caption starters to inspire a whole new level of connection with your online audience. Use them as a springboard to pen your own "unlearning" narrative, guiding your audience through a transformative growth journey.
August Theme Idea: The Art Of Unlearning
Much of our growth is hindered not by what we don’t know, but by what we think we know. Unlearning involves challenging these pre-existing beliefs and habits, creating space for innovative thoughts and actions. It’s a relatable realization for anyone on a personal growth journey.
I don’t know about you, but my done-for-you content marketing clients are looking to attract motivated people through content. This August theme of unlearning is perfectly set up to speak to the self-improvement crowd.
August Theme Ideas
Breaking Barriers: Just like the legendary tale of the four-minute mile – once we break our self-imposed barriers, we open a world of possibilities.
Personal Growth: When we unlearn limiting beliefs, we give ourselves permission to evolve and grow in unprecedented ways.
Enhanced Perspective: Shaking off biases can enhance our perspective, making us more empathetic and understanding.
Pinpoint An "Unlearning" Themed Story Idea for Your Brand
Step-by-Step: Pinpointing the Right "Unlearning" Story for Your Brand
We've all held beliefs or habits that, upon reflection, don't serve our growth. Sometimes they’re societal expectations, sometimes self-imposed. The process of discarding these outdated beliefs to make room for new, empowering ones? That’s unlearning. The strength of unlearning lies in recognizing and breaking away from these anchors that hold us back. It’s about reshaping our thoughts, redefining our beliefs, and rejuvenating our actions.
Reflect on Your Brand's Core Values: What are the foundational beliefs that drive your brand? Jot them down. Real-life Example: A skincare brand believes in natural beauty and minimalism. This could lead them to unlearn the idea that beauty requires layers of makeup and instead promote a fresh-faced, authentic look.
Understand Your Audience: What misconceptions or outdated beliefs might your audience hold that your brand can address? Real-life Example: A financial consultancy might recognize that many of their clients believe investing is only for the wealthy. They could then create content around unlearning this myth, educating on micro-investing or starting small.
Connect Personal Stories: Are there any stories from within your brand or from customer testimonials that resonate with the theme of unlearning? Real-life Example: A fitness brand sharing a journey of someone who unlearned the idea that "cardio is the only way to lose weight" and found success in strength training
Craft a Relatable and Engaging Narrative: Combine the above elements to create a compelling narrative. Use storytelling techniques to make it engaging.
Make It Actionable: Turn your story into a call-to-action. Encourage your audience to reflect, unlearn, and take steps towards positive change. Real-life Example: An eco-friendly brand can share stories about unlearning wasteful habits and offer actionable steps on how to adopt a sustainable lifestyle.
Feedback Loop: Engage with your audience. Ask them to share their own stories of unlearning related to your brand's values. This not only reinforces your message but also builds community.
Brand Storytelling Captions For Back To School Month
See below for fill-in-the-blank storytelling captions inspired by back to school “unlearning.”
Fill In The Blank Instagram Caption Starter #1
"I used to believe {outdated belief}, but once I embraced {brand's value}, everything shifted. Now, our brand stands for {new empowering belief}. What beliefs are you ready to challenge?"
Fill In The Blank Instagram Caption Starter #2
"Change began when we chose to unlearn {specific outdated practice} and fully dive into {brand's core value}. The transformation was undeniable. How has unlearning shaped your journey?"
Fill In The Blank Instagram Caption #3
USE THIS AI CONTENT PROMPT:
"Hello, ChatGPT! I am creating a carousel for my Instagram account on the topic of 'The Art of Unlearning.' I'd like to share a personal story about how I had to unlearn the belief that {limiting belief your audience relates to]. [How I did it]. Now I believe [what a client needs to believe to have success in this area]. The carousel should cover: -The old belief and its negative impacts. -The journey to recognize the need for change. -The struggles and victories during the unlearning process. -The positive impact after successfully unlearning and replacing the belief. -An encouragement for others to embrace the art of unlearning. Can you help me craft compelling narratives for each slide that are concise, relatable, and engaging? Thank you!"
Caption Hook: “Ugh. Where did I get the idea [limiting belief]? Hmm… probably [external pressure they can relate to]. That’s old edition thinking."
Want more like this? Every single month Content Crafters members receive a calendar of thought provoking aI content inputs just like this one. Stay consistent, lead your community, share your special sauce.
Grab the rest for august here.
While knowledge equips us, it's the wisdom to unlearn and relearn that truly evolves us. Embrace this theme, tailor it to your brand's essence, and witness the profound connection it forges with your audience. As the school bells ring this August, let your brand's story resonate louder and clearer, celebrating growth, transformation, and the continuous journey of becoming.
Happy Creating!
Cyndi, Owner of Ascent StoryCraft
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