How To Know It’s Time for a Personal Rebrand
Unsavory health news shocked me out of hurriedness last week.
In January, I committed to “writer” as my word of the year.
I’ve made little progress — my mind hardly noticed.
The weeks fly by taking good intention after good intention with them.
But my body’s keeping score.
Last week, I shutdown my 79-person membership. It was in beta for a year.
I know what’s working and what isn’t thanks to this trial run. I need to take a beat to reassess, and make this membership what I truly believe it can be.
I am also scheduled for an upsetting oral surgery in early April.
It’s not life-threatening, and I will 1000% recover in time, but it will impact my ability to to show up in the way I intend. I'm acting fast to slow down.
Can peace and progress coexist?
Parts of me wish I could burn it all down and re-emerge polished.
The familiar line of thinking goes: “When this is done, then I’ll be ready to show up!” But that’s not how it works for most one-person businesses.
At least, not this one-person business, who can’t exactly shut it all down to rebuild (I have clients to serve).
This shift can’t happen overnight.
It requires a website overhaul. A reimagined newsletter. A new workflow.
All this more, means there will be less in the short-term. Fewer social media posts. A missed week or two of sending a newsletter, as I carve out the grooves that will allow me to do the things I say I’m going to do.
After nearly four years of publishing consistently, this isn’t without fear.
I'm afraid I’ll lose followers and subscribers.
I’m afraid it looks like I don’t “have it all together.”
I’m afraid to be ignored.
The only weapon against fear is faith. Faith that I am becoming the person I’m supposed to be. Faith my new contributions will bring connection.
Faith that I’ll figure this out.
Thank you for your support.
I’m looking forward to sharing the journey with you — good, bad, and ugly.
Love,
Cyndi
If you’re wondering if now is the right time for a rebrand, or what that even looks like for a solopreneur, follow along on this journey by signing up for the StoryCraft Newsletter.
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