The amount of website traffic from Instagram is an important metric to track.
From a business standpoint, we can’t forget that we only rent space on social platforms. If Instagram went down today, would you lose touch with your audience?
Posting to Instagram – or any social media platform, for that matter – is not a content marketing strategy. It is one part of a healthy content marketing strategy.
Of course, it’s so much more than that when the goal is to provide valuable content to your audience. Instagram only provides so much space to convey our message — and only shows our content based on an algorithm no one can “hack.”
Instagram is a wonderful platform for growth and engaging with your community. And spending time to create valuable content that serves your Instagram community is well spent. Taking it a step further by Inviting our followers off-platform to read the blogs on our website or join our email community also gives them the opportunity to learn more about the topics we share on Instagram.
Instagram is notoriously unfriendly for sharing clickable links that foster off-platform connections, but there are ways to encourage your community to join outside your feed. Here are four ways to drive website traffic from Instagram besides the run-of-the-mill “get the link in my bio” line.
You only get one clickable link in your bio. Use it wisely. Link to a directory of other clickable links that could include a freebie offer, a newsletter sign-up, a recent blog, or a service page. You could use third-party smart bios for your link directory, but it’s better to create a directory page on your website to get credit for that traffic.
You can retire “swipe up” from your lexicon. Everyone can now add links to Instagram Stories (regardless of follower count). This is great for web traffic, sign-ups, and forming off-platform connections.
Include links to blogs, newsletters, or free-opt-ins in your stories. Make the most out of story links by updating your highlights to include links to your free consultations, newsletter sign-up, product, or service pages. You can also dedicate one highlight specifically to all your blog posts.
Instagram doesn’t allow you to put live links in your caption. If the CTA you’re using is asking your audience to visit your bio, tag your handle so readers can easily navigate to your bio without having to scroll. It makes it easier for them, which makes them more likely to take action.
Telling people to sign up isn’t as effective as showing them the value of taking the extra step to connect off-platform. Dedicate the last slide in a carousel post to show how your readers can learn more about the topics that interest them by clicking that link in your bio.
These ideas are just the beginning!
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