One way to get the most from the time you spend creating content for Instagram is to turn your posts into a blog.
Picture this: You’ve written a brilliant Instagram caption and you hit publish.
But what happens if someone wants more information about the topic you mentioned?
Are they going to type in a Google search for your business hoping you’ll have more deets?
The answer is: Maybe. But there’s a much easier way to ensure your Instagram post is boosting your visibility, credibility, and website traffic in one fell swoop: Turn your Instagram caption into a blog post!
It’s the most streamlined way to make the most of the content you already have.
Here are some reasons why:
If you’ve already spent the time creating great Instagram posts then you can start a blog today that will boost your overall content marketing efforts.
Instagram is a great platform for connecting with your customers and building brand awareness. But the lifetime of your posts is fleeting, making it difficult to build a lasting impression.
One of my favorite ways to save time while growing my brand is by reverse engineering Instagram posts an SEO-friendly blog (like this one!)
One of the hardest parts of writing a blog post is the outline. It’s like laying out the foundation for your house. If you build it on a good solid foundation, it will be easier to construct and less likely to cause headaches.
No one likes staring at a blank page when they go to write a blog, which is where Instagram Guides can help you.
Instagram Guides are an easy way to create useful, long-form content on Instagram. They give you an opportunity to group together related posts and stories with text captions to help your audience discover the information they care about — sort of an in-app mini-blog.
Guides are meant to organize information into one place, which makes them a great way to create blog outlines. If you have difficulty coming up with ideas for your blog or struggle with writing long-form, Guides are a good resource for planning a blog post.
Once you have an idea of the theme of your blog, you can start outlining your structure to ensure you’re hitting all the key points from your old captions. The overarching theme is your blog title while each related post can be used as a subhead within your blog. This breaks up the text so it’s easier to read.
Once the outline is done, it’s time to go back and write the meat of the article.
Now for some copy/paste magic. Copy the Instagram captions related to each subhead in your outline into Word or Google Docs. Then edit where necessary to ensure a logical flow of text, and write additional “fill in the blank” copy as needed.
This is how the simple and aptly named A.C.E method will help you ace your fill-in content gaps:
These steps can help you improve content over time without starting from scratch all the time.
As you’re writing each section of your blog post, keep a few things in mind in order to get organic website traffic to your blog.
A note of keywords: Please, please don’t skip them! Using keywords will help drive organic traffic to your site, as well as boost your rankings in the search engines. If you need help coming up with keywords, use Google AdWords’ keyword planner tool or other similar tools for inspiration. You can also get a good idea of what people are searching for by looking at Google’s “related searches” at the bottom of any search page.
Congrats! Your new blog is a wonderful addition to your website! Go the extra mile by sharing it on Pinterest, LinkedIn, Facebook, or use the copy as a script for your next video.
Ta-da! You’re now a content repurposing pro.
These content ideas are just the beginning!
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