One way to get the most from the time you spend creating content for Instagram is to turn your posts into a blog.

Picture this: You’ve written a brilliant Instagram caption and you hit publish.

But what happens if someone wants more information about the topic you mentioned?

Are they going to type in a Google search for your business hoping you’ll have more deets?

The answer is: Maybe. But there’s a much easier way to ensure your Instagram post is boosting your visibility, credibility, and website traffic in one fell swoop: Turn your Instagram caption into a blog post!

It’s the most streamlined way to make the most of the content you already have.

Here are some reasons why:

• Better findability. When you write a blog post about the topic or product you mentioned in the Instagram caption, the text will be indexed in search engines. This means people who want more information will be able to find it more easily.
• More traffic. Because people can find your blog posts more easily, they’ll be more likely to visit your website, increasing traffic and potentially boosting.

If you’ve already spent the time creating great Instagram posts then you can start a blog today that will boost your overall content marketing efforts. 

How to Turn Instagram Posts into a Blog

Instagram is a great platform for connecting with your customers and building brand awareness. But the lifetime of your posts is fleeting, making it difficult to build a lasting impression.

One of my favorite ways to save time while growing my brand is by reverse engineering Instagram posts an SEO-friendly blog (like this one!) 

Use Instagram Guides as Your Blog Outline

One of the hardest parts of writing a blog post is the outline. It’s like laying out the foundation for your house. If you build it on a good solid foundation, it will be easier to construct and less likely to cause headaches.

No one likes staring at a blank page when they go to write a blog, which is where Instagram Guides can help you.

Instagram Guides are an easy way to create useful, long-form content on Instagram. They give you an opportunity to group together related posts and stories with text captions to help your audience discover the information they care about — sort of an in-app mini-blog.

Guides are meant to organize information into one place, which makes them a great way to create blog outlines. If you have difficulty coming up with ideas for your blog or struggle with writing long-form, Guides are a good resource for planning a blog post.

Once you have an idea of the theme of your blog, you can start outlining your structure to ensure you’re hitting all the key points from your old captions. The overarching theme is your blog title while each related post can be used as a subhead within your blog. This breaks up the text so it’s easier to read. 

Turn a Blog Outline into an SEO-Friendly Post

Once the outline is done, it’s time to go back and write the meat of the article.

Now for some copy/paste magic. Copy the Instagram captions related to each subhead in your outline into Word or Google Docs. Then edit where necessary to ensure a logical flow of text, and write additional “fill in the blank” copy as needed.

This is how the simple and aptly named A.C.E method will help you ace your fill-in content gaps:

• A is For Adjust: Ask Yourself What Needs to be Added, Removed, or Re-Worded?
• C is Combine: Where Can You Combine Related Content to Provide New Value and Meaning?
• E is for Expand: Is there an Opportunity to Expand on Something You’ve Already Done to Dig Deeper into the Topic?

These steps can help you improve content over time without starting from scratch all the time.

Increase Your Organic Reach

As you’re writing each section of your blog post, keep a few things in mind in order to get organic website traffic to your blog.

• Write for your audience first and for search engines second.
• Take advantage of heading tags (H1-H5) to highlight important topics in your blog post.
• Include relevant keywords in your title and subheads (H2-H5).
• Add internal links to other content on your site that’s relevant to the topic at hand.
• Add outbound links to credible sources that support the information provided in a section of your post.
• Include at least one relevant image with proper alt text.

A note of keywords: Please, please don’t skip them! Using keywords will help drive organic traffic to your site, as well as boost your rankings in the search engines. If you need help coming up with keywords, use Google AdWords’ keyword planner tool or other similar tools for inspiration. You can also get a good idea of what people are searching for by looking at Google’s “related searches” at the bottom of any search page. 

Congrats! Your new blog is a wonderful addition to your website! Go the extra mile by sharing it on Pinterest, LinkedIn, Facebook, or use the copy as a script for your next video.

Ta-da! You’re now a content repurposing pro.

Plan Your Content for The Entire Year

These content ideas are just the beginning!

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