Imagine not being able to use the internet? Content accessibility is something most don’t think about.
Getting answers and entertainment fast is something most of us take for granted when we hop on our phones or computers. But for millions of people, this is not the case.
Take these stats into consideration:
- 7 billion people in the world.
- 4.66 billion active internet users worldwide.
- 285 million people cannot access all of what the internet has to provide due to a disability or impairment.
With most businesses and institutions going online, surfing the internet plays an important role in people’s day-to-day life more than ever. But the number of businesses prioritizing web accessibility in their strategy remains the same. This means, there’s a large part of the population still faces difficulties when trying to access information online.
What if you could open doors to this huge population? That is, 20% more customers that could enjoy what you have to offer!
What is Content Accessibility and Why You as a Business Owner Should Care?
What comes to your mind when you think of user experience and the steps you can take in order to improve it? Oh, you know the usual answer:
✔ Easy navigation,
✔ Legible text,
✔ Properly structured blog posts,
✔ Responsive design… the list goes on.
What about the accessibility factor? It has to be one of the most important factors to keep in mind when you want to improve user experience.
Everyone should be able to perceive, use and interact with the web easily regardless of whether they have a disability or not. Don’t you think?
Content accessibility, in a nutshell, is when websites, tools, and apps are designed in a way that allows almost everyone to understand, navigate, and contribute feedback without compromising on user experience.
Why Bother With Content Accessibility?
An accessibility report estimated that only one percent of the top million homepages on the web meet the most widely used accessibility requirements.
The internet can help avoid physical barriers that individuals face every day. It can be the most efficient and effective form of communication, particularly for those with disabilities. So, accessibility is something you should strive for. Why?
1. Content Accessibility Ensures Inclusivity
Brand identity begins with a website. Your website is the first thing people look up for, lay their eyes on. Essentially, your website is the first impression your potential customers will have of your business.
By making your website accessible to all, you become more inclusive. The more people, the merrier.
As a brand or business, ensuring your products and services cater to everyone not only enhances brand identity amongst your users but also provides significant financial benefits.
2. Content Accessibility is More Than a Matter of Compliance
Accessibility is the right thing to do. Not because it is a legal obligation or provides financial benefits, but because ensuring accessibility for all is the right thing to do too!
Why would you not want to have a large customer base that is satisfied and feels included?
Also, by having an accessible website, you will not only raise awareness and educate other businesses about the importance of web accessibility but also inspire them to take a step forward in the right direction!
3. Content Accessibility Enhances User Experience
Accessibility and user experience now play a major role in SEO and Google rankings. With tech giants like Google prioritizing accessibility, you should strive to achieve it too.
Imagine clicking on your favorite website and not being able to perceive its contents correctly because in place of images all you see is “graphic” and the navigation is hard to figure out when all you wanted to do was check what was on sale.
This is the reality for a large proportion of the population. User experience is at stake every time a person with a disability tries to interact with a site.
As a business owner, I’m sure you as a business want your users to have the best experience while on your website. So, why not take it a step further and make it accessible to everyone?
By ensuring your website is accessible to all, you give everyone an opportunity to use your website with ease.
Now you might be wondering how do I achieve this?
This is where accessiBe comes into the picture.
What is accessiBe?
A simple-to-install AI-based program, accessiBe is being used by tens of thousands of users with disabilities on more than 5 million web sessions every single month.
The goal is to empower website owners to serve users with a wide array of disabilities while ensuring their websites are compliant with WCAG 2.1 AA & AAA requirements — which is important to prevent lawsuits.
The program was designed to make web content easily accessible to the Blind, Motor Impaired, Cognitive Disorder Epileptics, Vision Impaired, and Hearing Impaired. The mission is to make the entire web accessible by 2025 so that everyone, with and without disabilities, can enjoy what the internet has to offer.
How to Get Started accessiBe?
Don’t just do it to be compliant, do it because it’s the right thing to do.
After the easy two-minute software installation, you’ll receive a Compliant Accessibility statement and certificate of performance — and accessiBe’s AI-powered program does the rest.
If you would like to find out how accessiBe can help your website or to sign up for a free trial here.
If you want to help spread the word about the importance of making the web as accessible to all be sure to follow @accessibecommunity and use the hashtags #AD #UnlockWebAccessibilityNow.
Cyndi, Owner of Ascent StoryCraft
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