It’s no secret that this past year has been hard for businesses and brands. The pandemic has not only affected the lives of millions, but it has also put a massive dent in the global economy.
But just like Pandora’s Box, beneath all the turmoil, there’s still hope. It’s a time for new businesses to rise and for established businesses to pivot. In this otherwise uncertain time, around 27% of people have turned their passion into a business! How’s that for inspiration!
Digital marketing is undoubtedly more important than ever if you want to grow and scale your business. Nearly 50% of companies plan to remain online-only, which is a solid strategy since online stores have seen an increase in revenue by 49%. On the other hand, brick and mortar stores have seen a decline in revenue by 61%.
So how exactly do you keep your business running and thriving during the pandemic — and beyond? Here are the keys to effective social marketing during COVID and other uncertain times.
Invest in Search Engine Optimization
Adding a blog to your website is one of the best ways to improve your search engine rankings. Frequently updated blogs are one of the most essential best practices for SEO content marketing. Search engines index a blog more regularly than static pages of your website.
SEO content writing, particularly on a blog, is also one of the best ways to improve your organic traffic. Organic traffic to your website results from people finding you through search engines instead of paid ads or social media. And leads or sales from organic traffic provide you with the highest return on investment.
Use Social Media
Being seen on social media is one of the best ways to pandemic-proof your business. Social media marketing grows your brand awareness, making it easier to spread the word about your products and mission. It also drives traffic to your website while providing another avenue to showcase your products or services.
Keep the social in social media. Having a content marketing strategy allows you to post consistently. Don’t just post something and leave it at that. We called that “Posting and Ghosting” in the industry, and it’s just as scary as it sounds. Instead, communicate with your audience in an authentic way. Respond to their messages and reply to their queries in a timely manner (within 24 hours). Though it’s important to note that consumers love when you answer their questions as soon as possible. It shows them you value their business.
Yes, it can be hard to find time to research, write and post blogs, but is content marketing is worth the investment. Simply stated, a blog increases visibility.
The more blog content you create, the more opportunities you’ll have to show up in search engines and drive organic traffic to your website. Blogs provide the perfect platform to strengthen your SEO strategy, according to Velocity.
Did you know that marketers who use video grow revenue 49% faster than non-video users? So, if you haven’t used video in your strategy yet, it is time to get on board. Almost all social platforms today support video. Videos are a great way to showcase your products and invite your audience behind the scene of your business. Most of all, it highlights your brand’s personality and makes it easier for your audience to connect with your mission.
You don’t always have to talk about your brand upfront. You can do it subtly while keeping your audience engaged, for example, how Nike advertised “Play inside. Play for the world”. The more creative your content is, and the more engaging your social marketing will be, too. The number of people returning to your online business will keep increasing regardless of the services or products you sell.
Businesses have to change in changing times. If you need help with a consistent content marketing strategy, book a call today