Instagram reels are all anyone seems to be talking about. I’m sure you’ve heard these words before if you use Instagram for your business: Instagram is no longer just a square photo-sharing app

It’s 2021 and as a blogger, business owner, or content creator, you probably know by now how powerful and essential video content is to grow your brand online. But not just any type of video content.

It is all about fast-paced, short-form video content that is entertaining, educational, and gets straight to the point.

You might be thinking, there’s IGTV, stories, guides and so many other Instagram features to use. Should I really bother adding another feature to my Instagram marketing strategy? The answer to this is a big yes. Why?

With TikTok, formerly known as a lip-synching app for kids, taking over the short-form video content format, business giants like Facebook, YouTube, and Pinterest are incorporating this into their apps.

This article will help you understand reels and why you as a business owner should start using this feature more.

What are Instagram Reels?

Reels are a new way to create and discover short, entertaining videos on Instagram.

Reels allow creators to make short video clips (up to 60 seconds), edit, add text, effects, music, and share them for the rest of the world to see.

If you’ve used TikTok before, reels are Instagram’s version of it. And similar to the “for you page” on TikTok, Instagram has a “reels explore page” where you can find reels created by several content creators from across the world.

Why You Should Start Using Instagram Reels to Grow Your Business?

Instagram has always been a great marketplace for businesses to find ideal customers.

There are so many ways to promote your blog/business on Instagram, and reels happen to be the ones that help you gain traction faster.

Using Instagram reels for your business will help you in the following ways:

1. Discoverability and Reach

Discoverability and reach are over the roof right now with Instagram pushing reels more than ever.

A smart thing for your business to do right now is to hop on the reels trend and try to grow your online presence.

The number of blog posts, reels, feed posts, YouTube videos you’ll find where people talk about how they went from barely anything to 10k followers within a month is astonishing.

Struggling with low engagement and barely any reach? You should be the first one to start creating reels.

The easiest way to get discovered through reels and pop up on people’s feed is by understanding reels, the type of music to use, trending reel formats, etc.

The more specific you get with who you want to target, the faster you grow!

2. Building Deeper Connections with Your Audience

Gaining followers is great. Who wouldn’t love a couple of thousand followers every month? But I’m sure as a business owner, you want something more than that. Something substantial.

Video content is a great way to build deeper connections with your audience as it brings the know-like-trust factor a notch up. Reels will not only help you grow a following online but it also helps your audience connect and relate to you through your personality.

If you’re not the dancing, pointing type creator, then there are so many other Instagram reels ideas you could use to build a presence online.

The behind-the-scenes and my-story type reels are a great way to keep your audience invested in you.

3. Easy to Repurpose

This has to be the part about creating Instagram reels. If not anything, the re-usability factor of reels should definitely convince you to start investing more time in creating them.

TikTok, Pinterest idea pins, YouTube shorts, you name it. With most of these platforms having the same 15-30 second short-form video content that’s filmed vertically, it should be easy for you to repurpose reels on as many social media platforms as possible.

This way, you can seamlessly grow multiple social media accounts with one piece of content.

Use the calendar blocking method to create reels in one sitting and then all you have to do is schedule them on different social media platforms.

Or, if you already create TikToks for your business, then you should definitely start posting them on Instagram as reels. Either way, you win.

4. Great Source of Traffic

Take full advantage of the virality of reels to drive people to your website, email list or sales page.

Create educational and how-to videos. This type of content is bound to compel users to check your profile for more tips.

Let’s say you create a reel showing how you achieved something in X days. Now, all you have to do is point your followers to your blogpost to find out more about your hacks.

Likewise, create multiple reels or a part-series around one topic in your niche. When people find you through these reels, point them to your profile where you can add a link to your email list or sales page.

5. Excellent Sales and Marketing Tool

Does your business sell products? Then you should definitely start using reels to promote your products.

Define your target audience and create reels around your products. For example, create a reel showing a before and after of using your product. This will naturally make people want to know more about your product so that they can achieve the same results too.

Now pointing them to your sales page through a link in your bio should not be as hard!

Or, if you already have an Instagram shop, you can close deals on Instagram itself. How convenient is that?

If used strategically, finding ideal clients and closing deals through Instagram reels is like child’s play!

6. Easiest Way to Grow Your Email List

All those followers you gained through reels sitting on your profile as mere numbers/follower count is of no use to you as a business. Why?

Because you don’t own your followers, nor do you own your Instagram account. But what you do own is your email list.

Let’s say Instagram were to go away tomorrow or decided they don’t want your account on their app anymore. 

So, a smart thing to do is point your followers to your email list as and when they start following you. This way, not only do you convert Instagram followers into email subscribers but also get to sell products and have a 1:1 with them through email marketing.

For example, create a reel around your valuable lead magnet and promote it. The number of people wanting to join your list will automatically increase.

Bottom line: reels are a great way to grow your online presence in a shorter period of time and should be used as a traffic source to drive your target audience to your products and services.

There you have it. Six reasons why you should start using Instagram reels to grow your business. Will you start taking reels more seriously? Let me know!


Divya Hegde is a blogger, writer, and designer who helps businesses grow their online presence through content writing and social media marketing. 



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