Easy Instagram Reel Ideas To Grow Your Business

Easy Instagram Reel Ideas To Grow Your Business

Hi. My name is Cyndi and I am a reluctant Reels creator. (Hi, Cyndi)

It’s hard to ignore the popularity of Instagram reels.

Reels have been on the rise ever since Instagram announced it would be pushing short-form video content going as far as saying, “Instagram is no longer just a photo-sharing app.” Using all of Instagram’s features—carousels, IGTV, Lives, Guides—has always been important for an effective Instagram strategy. And reels certainly have their benefits.

Reels increase reach, showcase brand personality and increase the likelihood of your content being found on the Explore page. That being said, coming up with on-brand creative reel ideas certainly can test your creativity. Not to mention, reels can be intimidating for creators who aren’t clear on the tech or cringe at the thought of going on camera!

If you haven’t started posting reels yet because you’re not the dancing or pointing type, there are still ways to capitalize on the trend while respecting your boundaries as a creator. 

Whether your team show face or team no-face, here are Instagram reel ideas to grow your account faster. 


instagram reels

What Are Instagram Reel?

Instagram Reels are videos on Instagram that are short and can be up to 90 seconds long. They give users the ability to record, edit, and merge photos and videos together, add music, and share on their feed.

Reels have quickly become a popular feature on Instagram, allowing brands and creators to showcase their creativity while reaching a wider audience.

Creative Reel Ideas to Grow Your Business

There’s no doubt that with reels, people have been able to get more reach than ever. Here are dozens of Reel ideas, including: show-face, no-face, and video transition ideas to make short-form video work for you!


Show-Face Instagram Reels Ideas

Show-Face Instagram Reels Ideas

Your voice and your face are a part of your brand. It helps people to know, like, and trust you. Therefore, they are more likely to buy from you. Here are a few Instagram reels ideas if you don’t mind putting yourself out there!

1. Document Your Progress or Process

As a beginner, nothing is more assuring than seeing someone in their niche killing it. Especially after finding out all the hardships they had to endure in order to get where they are today.

Be your target audience’s source of inspiration! Document different stages of your business and show people exactly how you tackled each problem to achieve success in your business.

Likewise, you could document your work process. Take your target audience through this journey from start to finish. As people have different processes to achieve the same goal, it can help someone improve theirs!


2. Pick Up on Trends — Or Don’t

1. Know the Trend: Before you follow a trend, take the time to understand it. Watch other Reels that use the trend and see how they are being used. This will give you a better idea of how you can personalize the trend to fit your style and content.

2. Add Your Own Twist: To personalize the trend, add your own unique twist to it. This could be adding your own music, using different camera angles, or incorporating your own brand elements. Make the trend your own and showcase your creativity.

3. Stay True to Your Brand: While it's important to follow trends, it's also important to stay true to your brand. Make sure that the trend aligns with your brand values and message. This will ensure that your Reels are consistent with your overall brand identity.

4. Be Authentic: Personalizing a trend also means being authentic. Don't try to copy someone else's style or content. Instead, use the trend as inspiration and showcase your own personality and unique style.

By following these tips, you can personalize Instagram Reel trends and make them your own while staying true to your brand and showcasing your creativity.


3. Solve a Problem

Can you think of some questions you had when you just started out? I’m sure there’s plenty. Spoiler Alert: Your ideal viewer likely has similar questions to you two years ago.

Skim through your Instagram posts. Look for specific questions your audience has asked. Go to your competitors’ accounts and look for the questions they get asked in their comment section.

Now, start creating reels around these frequently asked questions. This way your audience feels validated and you can also attract potential customers.

These create reel ideas can be a great way to point people to the services you provide on your website! For example, create a reel that solves a specific problem, and point people to the link in bio to take the next step.


4. Social Proof

Another great way to market your products and services is by providing social proof. Show what results you helped your clients achieve in X days.

These reels will definitely help you pull in some new clients. By showing your face and social proof, you convince your audience that you are trustworthy and can help them achieve their goals.

For example, do you have a course on SEO? Show how your posts rank on Google or how your client’s post ranks on Google. You could apply this to any niche.


No face reel ideas for instagram

Reel Ideas Without Showing Your Face

Some people argue that people probably won’t buy from you because they don’t know what you look like.

But the truth is that there are so many ways you can establish the know-like trust factor with without showing face.

If you’re just starting out or want to experiment with Instagram reels without showing face, you can rock it. Here are reel ideas without showing your face.

1. Screen Recording Videos

Screen recordings are a nice in-between where people know it’s a real person behind the video but also don’t mind it being faceless as the focal point such videos lie in tips and tricks or tutorials.

Use this no-face reel idea by screen recording apps you use to run your business. Show your target audience how to achieve something with that said app. For example, a productivity blogger who uses productivity tools/apps to stay organized, can screen record a feature on that app most people wouldn’t know about. Or, could show how a app hack that would save your target audience’s time.

Pproduct-based business, this is for you! Take a scrunchy business, for example. Create a time lapse of the scrunchy making process. That’s plenty of action to stop the scroll, especially when you incorporate a good Instagram hook.


2. Voiceover Videos

Why just post images on your feed and get minimum reach when you could get more reach with reels? The best way to repurpose Instagram feed posts or carousals is to combine them and add a voiceover.

Got some great visuals on your feed? Use those images to share a tip related to your niche by adding a voiceover and some faint background music from the Instagram app. This is a genius idea for those days when you lack the motivation to come up with a new reel idea but also want to post.

The key here is to keep your audience invested in what you have to say. So, make sure it is something worth paying attention to. One example is “how-to” videos. I’m sure you’ve come across millions of those reels while scrolling. The ones where someone is probably typing or doing something unimportant in the background but what they were saying was so intriguing that you forgot about it?

‘Tips and tricks’, ‘myths in your niche’ and ‘mistakes to avoid as a beginner’ are some voiceover videos you could create within an hour.


3. Transformation Videos

Transformation videos are the only reels that do really well regardless of if someone’s face is there or not. The good old before-and-after-using-your-product reel never misses. Recipes, cooking tutorials, photos before and after using presets, room makeovers, desk essentials make for some great reels that fall under this category. You could do this in pretty much any niche.


4. Round-Up Videos

People love compilations, quick lists, and cheat sheets.

Create reels where you help people find the best tools in your niche. For example, if you’re in the fitness niche, you could create a reel where you explain different types of dumbbells. In this example you can replace the dumbbells with blenders, writing tools, or cameras depending on your niche. 

Another way to interpret round-up videos is by repurposing the list posts on your website. Top 5 tips to get clients as a beginner or 8 ways to ruin your chances of getting hired are some great reel ideas.

Round-up videos could be a great way to collaborate with other bloggers/businesses in your niche. Each one of you could give a trick/hack on a topic and cross-promote.


 5. Client Appreciation Reels

This comes in handy when you have something to sell. Compile all of your testimonials and client appreciation posts into a reel. Share a snippet from your 1:1 consultation call as a reel. This will help people get a sneak peek of what you offer and also compel them to give it a try.

Do you sell products? Share the reviews and comments you get as a reel. You can easily gain the trust of your potential customers through these reels!


Instagram Reel Hooks

When it comes to Instagram Reels or TikTok videos, the "hook" refers to the first few seconds of your content.

Its purpose is to capture your audience's attention and make them want to continue watching.

Without a hook, your audience may simply scroll past your content without giving it a second thought.

Instagram Reel Hook Ideas For Businesses

Use these fill-in-the-blank Instagram hook ideas to stop the scroll.

1. "You won't believe what happened when (blank) tried (blank)!"

Example: "You won't believe what happened when we tried making pizza with just three ingredients!"

2. "10 (blank) hacks to (blank) like a pro!"

Example: "10 makeup hacks to help you contour like a pro!"

3. "The (blank) mistake you're making that's ruining (blank)!"

Example: "The biggest skincare mistake you're making that's ruining your skin!"

4. "The ultimate guide to (blank): Everything you need to know!"

Example: "The ultimate guide to meal prepping: Everything you need to know!"

5. "What (blank) doesn't want you to know about (blank)!"

Example: "What the fitness industry doesn't want you to know about getting six-pack abs!"

6. "The (blank) way to (blank) in (blank)!"

Example: "The easiest way to make a delicious smoothie in just 5 minutes!"

7. "The (blank) secrets to (blank) that (blank) won't tell you!"

Example: "The insider secrets to scoring a great deal on flights that airlines won't tell you!"


Find Your Short-Form Video Style

Experimenting with Instagram Reels is key for finding your style because it allows you to discover what works best for you and your brand. By trying out different types of content, formats, and styles, you can understand what resonates with your audience and what doesn't.

Through experimenting, you can also find your unique voice and tone that aligns with your brand's values and message. You can also discover new trends, features, and tools that you can use to create engaging and innovative content.

Moreover, experimenting with Reels can help you stay relevant and up-to-date with the latest trends and changes on the platform. As the algorithm and user behavior change, it's important to adapt and experiment with new strategies to maintain your audience's attention and engagement.

By continuously experimenting with Reels, you can refine your style and create content that stands out from your competitors. You can also stay creative and inspired, keeping your content fresh and exciting for your audience.

Happy Creating! 

Cyndi, Owner of Ascent StoryCraft

Let’s Get Social! Connect with me on: Instagram Or Get More Like This To Your Inbox 📥

Cyndi Zaweski

Hey! I’m Cyndi, the owner of Ascent StoryCraft. I’m all about helping you create content your audience cares about. Looking for insight on what to say — and how to say it — online to get clients calling? Drop me a line.

https://www.cyndizaweski.com
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