If you’re going to post one photo to Instagram, you might as well post two…or ten. This is the beauty of an Instagram carousel post. The popular feature was rolled out in 2017 and allows you to combine up to 10 photos, videos, or text graphics into a single post.
And when I say popular. I mean POPULAR!
According to Search Engine Journal, a study of over 22 million Instagram posts finds carousels are the most engaging type of post. (Though I have a feeling reels will undoubtedly take the top spot soon). So if you want to boost your Instagram engagement don’t neglect carousel posts in your content marketing efforts.
The Instagram carousel post format has an average of 1.92% engagement per post. The engagement rate per post goes over 2% when all ten carousel slides are used. However, most carousels have between 2 to 4 slides. I’d suggest at least three.
Paired with a strong content strategy, you can boost engagement levels, increase brand loyalty, and drive sales. Here’s why. Carousel posts allow you to:
- Tell a complete visual story
- Share more in-depth content without overwhelming your followers’ Instagram feeds
- Create content targeted to a range of audiences—for example, showcasing multiple products or services in one place.
Creating more than one slide can feel like a lot of effort, but it’s not as time-consuming as you’d think. Plus, you’ll get a big payoff from designing a few extra slides. This article will outline how to design a highly engaging Instagram carousel post.
The Anatomy of a Great Instagram Carousel Post
Think of carousel posts as a visual representation of your caption. This is great for the visual learners in your audience, and let’s face it, not everyone is reading the captions that you worked so hard to craft.
Slide One: Your intro slide needs to be eye-catching. Use high-quality images and a font that stands out. You want your slides to be self-explanatory, so be sure your font choices contrast against the background. The text needs to stop the scroll. The intro slide should say the topic you’re going to explain AND why people need to swipe through.
Headline: How To Batch Your Content
Subhead: The Magical Time-Saving Technique You Need in your Marketing Strategy
Slide Two: Define the topic.
Headline: What is Batching?
Subtext: The definition of content batching
Slides Three to Seven: Name the benefits of the topic your explaining. You can include one point per slide. Remember, these posts need to be readable, so it’s better to have more slides than one slide with too much text.
Final Slide: The last slide can include a Call To Action.
“Did you find this helpful? Read my full blog post on this topic by heading to the link in my bio.”
I also like to include a headshot on my final slide to humanize my brand.
Pro Tip: Consistency is critical in all things, and content creation is no exception. Getting yourself into a writing routine will streamline the processes for years to come.
A go-to templated format ensures that everything you’re putting out into the world follows a style guide. Plus, it is essentially a checklist for making sure you didn’t miss anything.
Tools like Canva make the design process so simple. You can even customize plug-and-play templates to make creating carousel posts even more effortless.
You can see some examples on my Instagram @ascent_storycraft.
Cyndi, owner of Ascent StoryCraft