Learning the art of copywriting takes time, but you’re already off to a great start. If you’re good at talking to others, at communicating thoughts and ideas, then you’re ready for the next level.
It just takes some fine-tuning, and that’s where copywriting website tips can help. In the following article, I’m sharing five of the most important tips for getting your copy where it needs to be. I’ll also share some basic craft tips that can take you to the next level.
1. Write in Chunks
Copywriting website tips are something every DIY entrepreneur should take into consideration, even if they have little interest in writing. Being able to handle the copywriting chores of your website is really about communication.
To do this effectively, you’ll need to be able to write it, speak it, and demonstrate it in a visual manner. That creates several opportunities to hone your copywriting skills, whether you’re doing an article, video, or infographic.
Readers and visitors want you to get right to the point. If you’re doing long-form content, they want it packed with useful information. Otherwise, shorter content will suffice. Want details on word count? Read about how long a blog post should be for Search Engine Optimization.
2. Play to Your Strengths
Any DIY entrepreneur guide that covers copywriting should first focus on you. What are your strengths? What do you do well?
To answer these questions, explore the site or business you’re creating. What makes you qualified to speak on the subject?
It’s okay at this point if you locate gaps in your understanding. That’s what research is for!
Commit to learning what you don’t know while expounding on your unique knowledge of a topic, product, or service. That makes it much easier to build authority, which is ultimately what your content should be doing for your online identity.
3. Trust Your Voice
Understanding how to create a copywriting website specifically means learning how to trust your voice. Voice is what distinguishes you from other people talking about the same thing.
The good news is that you don’t have to force it. Your voice is already locked up inside of you waiting to get out on the screen or page. It’s allowing your personality to come out in the way that you say things.
The only way to develop your voice is to unleash it. You have to give it a chance to get out there, grow, and mature through writing. Without the practice, you’re just going to end up sounding like the same 50 websites doing the same thing you’re doing.
4. Trust Your Knowledge
Among the best copywriting tips I can give you is to simply trust your knowledge on a topic. Picking a niche where you have to constantly be lost in research is going to stifle your personal growth.
That’s why I emphasize playing to your strengths as you set out on this journey. Research is a good thing, but it can feel very mechanical if you’re not confident enough with the path you’ve chosen and you’re having to lean on it for your own understanding.
5. Do Not Operate in a Vacuum
Effective copywriting only exists when you get it out there in front of eyeballs. Without feedback and communication from your tribe, it will never earn the reach necessary to grow a business.
Putting your work out there for critique and review can be nerve-wracking, but it’s a necessary step. You can dull the effects by doing a slow rollout and inviting friends and family to check it out and offer you feedback. Be careful with whom you ask, though, as you want honesty.
Feedback at this level can improve the content immensely while dulling some of the effects that criticism naturally brings with it. Once you’ve taken their suggestions, you’ll probably be happier with what you’ve got. Then you’re ready to start sharing.
Copywriting Craft Advice to Make the Job Easier
I’d be remiss if I didn’t quickly cover some basic craft advice for your copywriting. In this section, I’ll share five more tips that are going to save you a lot of time and frustration.
Invest in Editing Software
There are some great ones out there: AutoCrit and Grammarly on the paid front, HemingwayApp for free. I personally think that investing in Grammarly is a good use of your money. Digital businesses rely on writing for communication, and it’s really important that your message is clear, typo-free, and structured correctly.
Copy the Masters
Check out the plethora of million-dollar sales letters from the greats like David Ogilvy and Joe Sugarman. Copy each by hand, and you’ll start to see the elements of storytelling and how they weave benefits into the copy. The techniques will start to fuse with your own writing.
Want the deets on how to effectively use storytelling in your Instagram copy? Here’s How to Use Storytelling to Write Engaging Instagram Captions.
Spend Lots of Time on Headlines
Grabbing attention is tough to do in an online world with millions of publishers and so much clickbait. A good formula for building headlines:
What You Will Accomplish+To What Extent+Window of Time+Hint of Solution Offered. Example in action: Grow Your Email Subscribers 500 Percent in Two Days With 3 Simple Tips.
Learn the Fine Art of Repurposing Your Content
Rome wasn’t built in a day. Your content doesn’t have to be either. But you should write in short bursts each day to keep from getting burned out and to keep providing value for the people you wish to target.
Again, you can accomplish both short-form and long-form content by drilling deep into a topic. Answer every question possible in your own words. Also, consider a content-batching schedule.
Put the results together into one all-encompassing guide. Then, break down the pieces of it for future podcasts, videos, and shorter blog posts, adding a little more nuance each time since most of the work will be done for you.
Read and Listen
Great writers are great readers. Great copywriters are great consumers of all forms of content. They look at the words, listen to the language, and study how the visuals are presented.
These Copywriting Website Tips Will Make You Stand Out
Working on your copywriting every single day is one of the best copywriting website tips that I can give you. After all, practice makes (closer to) perfect!
Beyond that, you need a content strategy. That can be a little tougher to pull off if you’re intimidated by the writing process. Schedule a free coffee chat if you want some help pulling it all together.
Cyndi, Owner of Ascent StoryCraft
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