How to Create Evergreen Content That Drives Consistent Website Traffic

by Cyndi Zaweski | May 4, 2021 | Content Strategy For New Business Owners, Small Business SEO Strategy

Post once and generate consistent website traffic forever. It is a dream scenario for a blog writer. That is the beauty of evergreen content. Like the Energizer Bunny, this type of content never gets tired because it covers topics that don’t go out of style.  These...

3 Ways to Use Instagram SEO to Increase Reach

by Cyndi Zaweski | May 3, 2021 | Content Strategy For New Business Owners, Instagram Growth Tips

Instagram is known for being about pretty pics, but the platform is becoming more like a search engine and the words you’re using are just as — if not more — important as the pictures you post. Instagram SEO should be a consideration when you post.  SEO, short for...

How to Design an Engaging Instagram Carousel Post

by Cyndi Zaweski | May 1, 2021 | Content Strategy For New Business Owners, Instagram Growth Tips

If you’re going to post one photo to Instagram, you might as well post two…or ten. This is the beauty of an Instagram carousel post. The popular feature was rolled out in 2017 and allows you to combine up to 10 photos, videos, or text graphics into a single...

24 Instagram Post Ideas for May 2021

by Cyndi Zaweski | Apr 26, 2021 | Content Strategy For New Business Owners, Writing Advice

It’s gonna be May! [Insert Justin Timberlake Reference Here] Us Content Creators have a lot on our plates. We’re under a lot of pressure to turn out high-quality content consistently across multiple platforms daily.  Coming up with a constant stream of engaging posts...

How to Repurpose Content to Improve Your Marketing

by Cyndi Zaweski | Apr 17, 2021 | Content Strategy For New Business Owners, Writing Advice

Content Creators have a lot on their plates. We’re under a lot of pressure to turn out high-quality content consistently across multiple platforms daily. If you’re a solopreneur or one part of a small, resourceful team, you know that there’s never enough time in the...

A Simple Strategy to Increase Instagram Engagement

by Cyndi Zaweski | Apr 15, 2021 | Content Strategy For New Business Owners, Small Business SEO Strategy, Writing Advice

Are you wondering why your Instagram engagement isn’t taking off in the right direction? It can be so frustrating when you go through all the work to create content that falls flat. Before you give up or start blaming the algorithm, consider this simple content...