My Story
How do I translate my years of editorial meetings at NBC and a lifestyle magazine to small business marketing? All that matters is your audience—knowing how to talk to them and what they care about, then telling those stories.
My secret sauce is storytelling-driven content rooted in journalistic integrity and leading digital marketing practices.
From my early days with a sparkly Lisa Frank notebook and a career in broadcast journalism to studying at Columbia and becoming a brand messaging wiz, I’ve always been a storyteller.
As a journalist, I interviewed small business owners to uncover the heart and soul behind their brands. My “ah-ha moment” came during the pandemic when I saw how these business owners were experts in their industries but needed guidance on how to take their message to new heights.
how i got started
I’m Cyndi,
the owner of Ascent StoryCraft.
Storytelling has always been my zone of genius.
I’ve got the credentials:
Journalist and producer for big-name news outlets like NBC affiliates
Graduate degree in digital marketing from Columbia University
Editor of a lifestyle magazine
Small business owner and storyteller, just like you
But you don’t need to be on the nightly news or have an Ivy League education to be an authority.
I believe in news you can use, which is why I always share tactics and takeaways that are actionable in your business.
I know all the best digital marketing practices, but it’s about finding what fits with you and your audience.
When we work together I become part of your team. You get all of the accountability and guidance of an in-house marketer with none of the burden of a full-time employee.
From website copy to social media strategy, I equip you with creative storytelling and research-based marketing tactics.
You Are:
You are a talented service provider who needs help communicating your value to your audience. (And you know that's the key to attracting dream clients.)
I Am:
A brand copywriter and content strategist helping service-based business owners and coaches (like you!) create engaging communities on social media that consistently attract new clients through crystal clear brand messaging that sounds like you.
I elevate online service providers to a position where they’re seen and heard as thought leaders by crafting stories about who they are through what they know. My storytelling prompts and frameworks get business owners out of their creative rut so they can think strategically, make sales, and still sound like themselves.
Brand Mission
I aim to unlock business owners’ inherent creativity and curiosity so they can find meaning and enjoyment in their work and connect with customers through original stories.
Creativity:
Curiosity:
Alignment:
Simplicity:
By unlocking our inspired genius and crafting a unique story, we’re able to bring big visions to life.
As the gateway to passion and forward motion, curiosity allows us to explore without hesitation and create without barriers.
When we build from a place of clarity, we’re able to walk the talk and make decisions with intention, rather than fear.
Focusing on clear actions that are both simple and significant allows us to make progress toward what’s most important and ignore the rest.
Areas of Expertise
media & awards
Instagram Growth Marketing
Website Copywriting
Sales Pages
SEO Blogs & Articles
Strategic Content
The PR Podcast
Green Bee Magazine
1st Place In-depth Reporting
Best Magazine
– New York Press Association
— New York Press Association
Fun Facts
I live on Long Island, NY with my husband
Molly, our dog, is my best assistant
I am a Mason Bee Rancher
“Cyndi took the time to get a clear picture of my business, my niche, and the areas I was struggling with the most with my social media (Instagram). She provided me the most value in that 90 minutes. I left the intensive feeling ready and prepared to start creating content. Not just any content though — content with value for my followers and clients. Cyndi even went a step further and sent me a summary of our discussion, a hashtag strategy customized for my business / clients, an instagram checklist to increase engagement, and so much more. I am so grateful I invested in my business & session with Cyndi!”
Shannon Inez
from my clients
Holistic Business Coach & Podcast Host
“Cyndi has been an absolute pleasure to work with. Her attention to detail, professionalism, responsiveness and quality of work is outstanding. Ascent StoryCraft delivers real results with a custom SEO audit and strategy, blog content designed for your target audience, and content creation to boost your ranking on Google. I highly recommend Cyndi to any SMB looking to grow and gain more traffic.”
