Hi, There!
I’m Cyndi.

Ascent StoryCraft. is a Content Consulting Firm founded by veteran journalist and award-winning content strategist Cyndi Zaweski.

Cyndi is a New York-based content creator with a penchant for boiling down complex concepts into easily and enjoyably consumed content. Her goal is to provide a comprehensive content and SEO marketing strategy that puts your message in front of your dream clients. 

Highlight Reel

  • 10+ years experience writing and producing lifestyle content.
  • Excels as executing branded content campaigns.
  • Expertise in market research and audience building.
  • Spreadsheet extraordinaire.

My Mission

A graduate of Suffolk University in Boston, I hold a Bachelor of Science degree in Communication and Journalism. My career has taken me across the country, working as an on-air reporter and producer at local NBC and FOX affiliates in Louisiana and West Virginia.

My passion for the written word led me to become a lifestyle journalist, with expertise in home decor writing and healthy living for leading luxury magazines. I’ve been honored with several Press Association awards for my news-you-can-use style guides, as well as long-form, research and interview-based pieces.

Helping business owners effectively tell their stories and build their brand online led me to attend Columbia University’s School of Engineering, where I earned an advanced certification in Digital Marketing. I’m always staying up-to-date on the latest digital marketing strategy, campaign development, digital advertising and site analytics/reporting. 

In my spare time, I’m always looking for new ways to improve and lead a more fulfilling life while connecting with others along the way. I’m always down to try a new recipe, get into the garden and explore my neighborhood with my husband Jason and  golden retriever, Molly.

Work With Me