It’s gonna be May! [Insert Justin Timberlake Reference Here]

Us Content Creators have a lot on our plates. We’re under a lot of pressure to turn out high-quality content consistently across multiple platforms daily. 

Coming up with a constant stream of engaging posts for Instagram as an online coach or service-based business is not a simple task. But I have you covered! 

As an ex lifestyles journalist, my team and I would sit around bouncing story ideas off one another. It was a great way to get the creative juices flowing. Unfortunately, many of us service-based solopreneurs don’t have the opportunity to brainstorm post ideas with a passionate team. 

Brainstorming out-of-the-box post ideas is still one of my favorite things to do for clients and my content and branding consulting business, Ascent StoryCraft. I do it every month, and it’s such a relief to have a schedule of content ideas mapped out in advance. 

This solo brainstorming session is at the heart of my content batching. Honestly, if I didn’t batch my content, I’d never post consistently on Instagram. 

I know a lot of you guys are prepping your content for the new month. I’m here to help! 

You can take inspiration right from my content calendar. I use these post ideas for Instagram, but they can work great for blogs, videos, Facebook posts, Pinterest pins, and anywhere else you’d like to find your audience online. 

24 Instagram Post Ideas for May 2021

Feel free to steal my May content ideas for Online Coaches & Service-Based Entrepreneurs. The complete list is below.  

National Loyalty Day

Saturday, May 1 

Share the One Successful Business Habit You’re Loyal to Sticking With

Tell Us About Your Loyalty Program 

How do You Turn Followers into Loyal Customers? 

Star Wars Day

Tuesday, May 4

What’s the driving “force” behind your business?

Who’s Your Business Yoda? 

Share a Quote from Your Go-To Guru 

Mother’s Day

Sunday, May 9 

Tell Us What Your Mama Gave You. Her Best Lesson or Advice.

How do you Nurture Your Leads? 

How do you Balance Working Online as a Mom? 

National Be a Millionaire Day

Thursday, May 20 

How do you Define Success? 

What’s the Difference Between Cost & Worth? 

Flexible Work Arrangement Week

May 2-8

Show Us Your Routine (Bonus Points if it’s a Reel) 

Tips on Work-Life Balance

Pros & Cons of Being a Freelancer or Small Business Owner

New Friends, Old Friends Week

May 16-22

Get to Know Your Instagram Audience Through Stories 

Highlight Your Business Besties 

Talk About Instagram Engagement 

*Bonus: Interact & Make One New Instagram Friend  

Young Achievers of Tomorrow Month

Share Mentoring Tips for Newbies in Your Industry 

Spotlight Accounts that are Crushing their Goals & Inspiring You 

Tell us You Got Started in Business 

Get Caught Reading Month

Share Your Favorite Business Books 

Share Your Latest Blog Post 

Ask Your Audience What to Read Next


Happy Creating!

Cyndi, owner of Ascent StoryCraft

Let’s Get Social! I want to see how you’re putting these ideas into action! Connect with me on: 

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